The media manager should track the company, brand or specific person’s mention in the widest possible field: social networks, blogs, forums and websites. Here are some tips with examples that will help make social media monitoring simpler and at the same time more effective.

  1. Study the query language in your monitoring system

No matter how trite, the first step is to understand how your monitoring system works. For the compilation of search queries, there is a “language”. Most of the principles of querying are similar, so once you find out all the subtleties of working with one of the services, you will save yourself sometime in the future. For the proper options in media tracking you will be having the best option now.

For example, using the query “education marketing”, you can get mentions in which there are no more than a certain number of words between the words “education” and “marketing”. There are a lot of such rules, and all of them are described in detail in the manuals on the use of monitoring services.

Knowing the query language will allow you to find the most relevant queries. For example, you need to configure monitoring company mentions in comparison with competitors. To do this, you can create a search query, taking into account the syntax of the system, so that your company name appears in the text next to the name of your competitor.

For example, a novice Internet marketer decided to get additional knowledge of the profession and take a course. He studied all the offers on the market and wrote in his LJ post with a description of the pros and cons of each course.

  1. Compile a wide range of keywords

Do not be limited to one or more keywords – make the widest possible list of words that you will use in monitoring.

For the online education center “Netology” there will not be enough words like “netology”, “netology” and “netology”. It must always be taken into account that the user can mention the company by writing its name incorrectly – for example, “nethology” or “notolodzhi”. Include in the search the most possible variants of distortion of your name, so as not to miss an important message.

  1. Set up automatic reports distribution

It is difficult to imagine how often on the Internet there are messages in which the query of interest to you can be mentioned. But it is not difficult to guess that the faster you react to this review, the better the outcome of the situation can be.

Set up a regular distribution of reports with an overview of the references to the necessary words for a certain time. For example, I receive such a report from IQBuzz every day at 18:00. Practice shows that specifically for our company this regularity is enough. In your case, it may be worth setting up more frequent sending of reports. Most importantly – get them to the post office. It is much more convenient than going to the website of the system and analyzing the information there.

Web design refers to the functional and visual design of a website. Through the web design this complete structure in the website along with all the functions and the sub-pages is planned and then brought into a visually appealing form via this screen design. In short, a good website is always based on good web design. And that is exactly what this article is about.

Web designs consist of a number of elements: from the initial planning to the creation of the navigation to the graphic implementation, many hurdles have to be overcome. In order for the result to ultimately serve its purpose, four key factors must be considered in each of these elements:

The website has to fit – for the company, product and target group. If the website does not suit all three, the goal of the website (whether sales, information or contact) cannot be achieved. The Salterra Web Design supports perfectly in this matter.

Our tip: ask your customers for their opinion! Do you like the website? Can you find your way around? Do you have suggestions for improvement?

As much as necessary, as little as possible: This rule also applies to websites. Any superfluous bells and whistles distract only from the actual content.

Our advice: Let an uninvolved person go through the sitemap to discover unnecessary pages and features! Bystanders have fewer scruples about “stroking” pages.

Especially in the navigation and the layout of the website reflects the clarity. So the necessary subpages or features are arranged so that everyone can find their way around.

Our tip: Define a specific hierarchy of pages – and place the most important functions and pages in a prominent position!

Of the three factors mentioned above, the most important factor that must always be considered in web design is the following: The user friendliness. What’s the use of the most beautiful website if the user cannot navigate?

Our tip: keyword Joy of Use: Treat your visitors with joy through small success experiences, pleasant handling and attractive graphics!

So far so good. But how do you translate these “Fantastic Four of Web Design,” as I so pompously dubbed them? The best way to see this is through some important steps in web design.

A good website should fit in the corporate design of the company. If no corporate design exists yet, this must be tackled in front of the website. On the other hand, of course, a website is something else than a print catalog and must also be treated as something stand-alone: ​​One to one adaptions do not work!

Layout means not only that a good, i.e. clear, minimalistic and the corporate design, layout for the site is designed. The website consist of many individual subpages – from the start page, individual contributions, category overviews to this contact form. All these pages should each be built according to their individual purpose.

On the Internet, the registration procedure occurs to us as often as the contact forms on the sites. It should be performed: in all sorts of web services, helping to search for necessary information, free distribution of materials, online stores, social networks, etc. At such moments, the feeling of joy from an interesting find is instantly evaporated because of the need to fill in infinite form fields (and sometimes completely unnecessary).

As a rule, all this is inconvenient, takes a lot of time and looks too intrusive. Plus, a person can quite reasonably be asked to provide data about themselves, as this violates his privacy (and confidentiality is important to many). The Salterra Web Design gives you the best options.

Today we will tell you how to make online registration form on the site convenient and less time consuming filling so that it does not irritate potential customers. Let’s look at some good examples from the network.

Note is the translation of this article, plus we added a couple of details. In comparison with the forms of login, there are many more nuances here that you should orient yourself on.

  1. Pay Attention To Safety Issues

People want to know that their personal data is under reliable protection. If you are not ready to provide confidentiality to your subscribers, they will sooner or later turn their backs on you. When creating a registration form, think about how the user will perceive it. Often he simply does not understand why you need all this information, and this misunderstanding frightens him.

A case in point is the registration in the service. In it you will see the popular flag “I’m not a robot”, which demonstrates that the whole process is securely protected. Why is this good solution? – Numerous studies have shown the negative effect of the use of captcha on conversion, since a person has to exert extra effort. Clicking on the checkbox is easy, plus it gives the visitor of the site a feeling of complete security.

  1. The User Needs Explanations

Another way to make the registration form more “friendly” to visitors is to intelligibly explain to them why you are asking for data. This is important because in most cases people simply do not understand why you need their personal information. It will be great if you take the time to explain this, say, somewhere near the input fields.

  1. You Do Not Need Many Fields

The motto “less is better” is also applicable in our case. The number of fields to fill directly affects the potential conversion.

  1. Use Social Chips

Very often, to simplify the process, it is suggested to use e-mail as a login, but an even more interesting option in terms of  UI / UX design  is the ability to register and log into accounts through accounts in social networks. This will allow you to log in to the site in just one click, and the user will not need to store dozens of passwords.

  • Partner links